 |
| Photo credit |
The history of menstruation is a history filled
with myths...well not anymore! ;)
The company Bodyform (a trademark of SCA which is a global
hygiene and paper company) was confronted with a Facebook post by a guy named
Richard who accused the company of lying in their advertisements. His post appeared on
October 8th 2012 and Bodyform reacted in a brilliant way by creating a video
response on YouTube, within 8 days, in which the CEO of the company comments on Richard's post!
Facebook users loved the response, the video was viewed over three million times and up to today people congratulate Bodyform on their Facebook page for reacting in this timely and funny manner (Facebook shares: 4,905; likes: 9,532; comments: 926).
Companies need to appreciate the traffic on their social media sites and interact with their publics; and if they are clever they can turn critic into praise and gain publicity like Bodyform did!
Well done Bodyfom, we kept the myth as long as we could ;)
Any thoughts guys or girls?
No comments:
Post a Comment