Instantly fell in love with this campaign video! Partially because of the catchy song, which was written by Ollie McGill (member of the amazing band The Cat Empire) and partially well, because it's funny! ;)
Apparently I am not the only one who thinks that. The campaign video was launched 12 days ago and has already 25 million views on YouTube. It reminds me of the once popular series Happy Tree Friends, which showed a bit more brutal deaths than the ones of these little fellas.
The dumbest ways to die are through train accidents, which is revealed at the end of the video. In an effort to reduce the number of serious accidents on its rail network Metro Trains Melbourne launched this brilliant video (created by the advertising agency McCann). Its simple message, catchy tune and lovable animated characters explain why the video went viral in no time.
Since you probably already have the tune stuck in your head, why not download the free MP3 version here. I already did and listen to it while waiting on the DLR...♫♪ "use your private parts as piranha bate..."♫♪ lol
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