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Each November thousands of men in the
UK and around the world Grow-a-Mo to raise awareness for men's health issues,
such as prostate cancer.
Every moustache enthusiast can join the
movement by registering online.
After becoming a Mo Bro you can start your Movember with a shaved face and
start growing and grooming your precious moustache. Just a heads up, beards (if
moustache joins sideburns) and goatees (joining of handlebars to the chin) do
not count as a Mo. Along with your moustaches goes gentlemen behaviour which
will make the ladies love your Mo! Women can also be part of the Movember
movement by supporting their fathers, boyfriends, husbands and brothers in
sporting a Mo and spreading the word, thus becoming a Mo Sista.
The Mo-effect stated by the websites
officials: Mo Bros effectively become
walking, talking billboards for the 30 days of November and through their
actions and words raise awareness by prompting private and public conversation
around the often ignored issue of men’s health.
From a PR point of view this campaign
is simply genius. By creating this event the organisations involved get a lot
of attention and involve people around the world through social media channels,
such as twitter and facebook. Thus, it gets people talking about the issue and
they themselves become activists in the cause.
Since 2003, £184 million have been
raised around the world to support the organisations Prostate Cancer UK and the
Institute of Cancer Research!
Join Now! Your Mo-Sista ;)
Join Now! Your Mo-Sista ;)
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