This video promotes a genius idea to reduce electronic waste by customizing your phone instead of replacing it every two years. A great idea from a rational point of view but is society too design oriented to appreciate this invention? As we all know the mass market is not rational but rather oriented towards emotional needs. Has the little apple symbol taken over our rational thoughts?
I think the world need sustainable ideas like this one and I hope it will gain the social media attention it deserves to be implemented!
What do you think?
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